I sat with a friend last night giving him some basic pointers for running his Facebook page. We talked about posting and the kinds of things he can and should be posting about. I explained that by giving away free pieces of information he will naturally draw a crowd to his page because he will be providing information to them that is helpful and timely. I suggested that he take the questions he asks most and turns them into posts and that he should decide upon a posting schedule and stick to that faithfully so as not to give the impression to potential clients that he does not finish what he starts. He is just getting his business off the ground and thankfully he sees the benefit of utilizing social media, at least Facebook, to reach out to prospects and clients alike. One thing I was sure to review with him, as a newbie social user, was the insights page. As a new business user to Facebook, he didn’t even know that this existed. His eyes were as wide as saucers as I reviewed everything from page summary information showing engagements, likes and followers to how to see the age and gender gap for his followers as he adds them. I could smell the smoke as his brain began churning over how he would use this great tool. He began formulating how and when he would incorporate the details revealed here to maximize the ROI for the least amount of time away from his business. As a new business he wears many hats so he doesn’t have an abundance of time to spend trolling the internet for information. Things I take for granted like looking to similar industry pages for ideas and following partners and clients will easily help fill in the gaps. He however, never thought to utilize the very tool he was trying to master to find what he needed. Cue the climax music because my message had hit home and the seeds of creativity had definitely began to root. I did my job. Like my friend, for anyone just jumping in to this stuff, it can be overwhelming. Not knowing the tools you have at your fingertips that are designed to help you better understand your audience make up, days and times that your page is visited and even the types of posts that work best can be a huge disadvantage. The insights are available just like Google Analytics to help you dissect what you are sharing, to whom, when and in what medium it is being presented. You might get lucky and just have a knack for knowing what to put out there or perhaps your product sells itself and people just can’t get enough of it. That is possible but more than likely you will need all the help you can get to understand how to get the attention of the people you look to serve. If you aren’t utilizing Analytics for Facebook, take some time to review where you stand. It might just give you the insight you need to get a leg up on your competition.