The Social MEDIA TRIFLE

Taking it on one spoonful at a time!


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Attention To Details Right Down To The Pictures

I came across a situation recently that stopped me in my tracks. Not because I did not know that you should not do this but more so because I should share it with you. I take it for granted not to do stuff like this and have never done it, but,it’s worth mentioning nonetheless.

In this grand and sometimes complicated game of social media, it’s pretty much a given that all posts if they are not video, must have a picture included. There are many reasons for this, most of which have to do with wow factor, intrigue and attention grabbing. Since we began using the internet to engage with our clients we have evolved from the basic posts to GIF’s and graphic attachments as a device to make us louder in the deafening and level playing field known as the Internet. Not everyone jumped on board right away so some were late to the game and a little behind the eight ball in learning the do’s and don’ts of social etiquette. It’s pretty much how we as humans learn.

When it comes to utilizing pictures with your posts for your business or even selecting pictures to use on your website you should use pictures that help to clearly convey what it is exactly that you do. We sell auto insurance and when we post about auto insurance we use pictures of cars. When we talk about benefits we use pictures of happy families and if it’s a blog about wedding insurance we use pictures of wedding rings, a bride and groom or something that makes sense. People understand what we do when they come to our website in part because we use the right pictures to help convey the message. Everyone wants to stand out on the Internet over the masses of others doing the exact same thing we are doing. If we don’t should louder than the the rest we won’t be as likely to catch the eye of prospects.

NOT using the right pictures can be a big problem especially in the insurance industry when it comes to taking out a new policy for your business. You want to stand out but you should do so in the right way and for the right thing. If insurance companies need to research you before they insure your company they will go to your website & your social media pages. This will help them decide if you are a risk they can or want to insure. For example, if you build buildings then you shouldn’t have much trouble clearly and accurately conveying what you do. Use pictures of buildings in all stages of the construction process.  IF however your business makes decorative pieces that adorn a building or a marine vessel, such as gold pull handles or maybe even dental molding or you make hub caps for luxury vehicles, the photos you use on your website should clearly show those items and not the product they accessorize. If the insurance company cannot tell what exactly you do or is confused by what you say and depict that you do, you may find yourself in a pickle when trying to get your insurance bound.

If you aren’t sure about how you are portraying yourself, ask someone who isn’t in the business or give your agent or one of our FBinsure Risk Advisors a call for help

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5 Things I love about the new LinkedIn set up

linkedinIf you haven’t seen it yet, LinkedIn has a brand new look! The new layout is closer to what we are accustomed to seeing in our use of sites like Facebook and Twitter. The old layout was what I would consider choppy and a bit distracting.  Ad’s and suggestions consumed a large portion of the pages and quite frankly derailed a users focus to the point of coming up for air an hour later wondering what it is you came for and what you actually accomplished.

The new layout makes visual sense and seemingly has a much better flow.  The annoying ads and suggested contacts are now in one place.  Now I come and actually achieve what I set out to get done.   Five of the the new layout features that I really like include:

  • “Always on top” Navigational menu at the top menu bar.  This menu doesn’t disappear if you cease to hover over it and sub menus don’t just pop up.
  • Improved navigational set up making it easier to see and search your network.
  • Clear count of your connections.  The old layout of the network connections page didn’t list how many connections you had not to mention you had to keep turning the page for the next 10 people.  The new layout is a continuous scrolling list that make it easy to find someone, message them or disconnect from them.
  • The job list for the companies you follow and for the preferences you set up are easy to see, change and save.  Also, the “Post a job” feature is in a place where it finally makes sense.
  • All of the notifications are easy to see, respond to when YOU want to respond to them instead of taking up real estate on the side bar of your profile page.

Long story short is that I approve of the new layout.  I find it easy to navigate around and it is inviting.  It takes your mind off the choppiness of the layout and puts it on finding what you came for.  Bravo LinkedIn.  It’s about time you caught up with the times.


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Practice Makes Perfect

Recently we have been working on a video that will be shown to our new hire employees.  This is a big undertaking and involves many people within the organization.  Producing a video is a time consuming project that takes quite a bit of organization and cooperation to complete.  This is a project that really shouldn’t be thrown together in an afternoon.  As we are finding out the 5 P’s really do apply to creating a quality, well organized video.  As you may be aware, the 5 P’s are:

  • Prior
  • Planning
  • Prevents
  • Poor
  • Performance

Everyone has a different way to get ready to record a video.  Some people like to have notes handy. Other people need every word on cue cards and some people prepare while rehearsing in the mirror.  The point here is that you need to prepare and give a significant amount of thought to what you are about to put together.  Here is a helpful article with some great tips to help get you started.

 

 


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Not So Spam-tastic!

According to Wikipedia, spam is nothing more than junk mail sent via email which is unsolicited and many times unwanted.  Sending unsolicited email is nothing new to marketers, it’s just a new format designed to try and elicit new sales and net new business.  If you are anything like me, you pretty much hate the influx of strange emails.  I go so far as to set up email filters for the really annoying ones that pulls it out of my inbox and into my trash before I can even lay eyes on it.  I have enough to do without worrying about spending time reading email for products and “solutions” that I have no intention of buying.  Although I can spot spam a million miles away, not everyone can and that can be very dangerous to your pocketbook since some of these criminals sending such emails are cunning and very convincing!  Here are a few tips for recognizing and handling email spam and those sending them.

surf-safe


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Are You Missing Out on 82%?

Social Media is an ever evolving tool for business. Keeping up can be challenging but not as challenging as not participating at all. Are you using social media as part of your business plan? If you are then you know how much work it can be. The work it takes to engage your clients socially is absolutely worth it if you do it right and are consistent, responsive and playing in the right arena for your target audience. If you aren’t using social media, why not? If you are looking for a good place to find and engage with prospects, overlooking social sites is a big mistake. Here are some of the top reasons NOT to pass up social media as a business tool and some do’s and don’t s when using it.

why-use-social


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GIF-tastic!

GiftasticThere are some people on twitter who are animation power users.  Every Tweet and blog that get published include fun little snippets of animation that skyrocket their commentary and catch the eye of everyone in cyberspace who follows.  It’s a tactic that gets much attention and draws readers to follow, share and comment on.  If you’ve wondered how they insert those humorous and poignant animated snippets, wonder no more!

GIF’s are a relatively new feature on Twitter for 2016 that most assuredly catches the attention of many.  To some, these have always just been a picture file type that have their use in certain situations but mostly get ignored.  Not anymore.

GIF

Now, whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. If you’re looking for the perfect OMG or funny dance move to express exactly how you feel, just click the new GIF button. You can then search by keyword, or categories of reactions or whatever is appropriate.  The returned grouping leaves nothing out and gives you many options that will give your tweets the perfect touch.  If you have been looking for a new way to reach out and engage with your followers or attract new ones this is a great update that you should try out.

 

 


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Facebook Filtered Messages

Facebook filtered messages.Whether you are new to Facebook or it’s old news to you, you may not know about messages that get filtered.  Have you ever been told by your someone that they sent you a message but you never saw a message?  Before you accuse them of lying, hold on and read on!

Chances are that you aren’t connected to them on Facebook. This isn’t always the case, but most likely the answer.   Recently, Facebook changed the way they managed private messages sent from users who aren’t connected to you via ‘friendship’.  To see what you may have missed, go to your Facebook page and click the messages icon at the top navigation bar.

In the message box you will see: Recent, Message Requests, Mark All Read and New Message.  At the bottom of any messages that populate the Message Requests you will see a funny little option entitled “See filtered requests”.

messages

When you click on this option it takes you to a page where messages get stored that are filtered by Facebook. You most likely never saw these messages and many times they are from someone who messaged you while requesting to connect.  You can handle these any way you choose including whether or not to accept their friend request.  Since there is not notification for these messages, you should check them regularly so you don’t miss anything that might just be important.