I sat with a friend last night giving him some basic pointers for running his Facebook page. We talked about posting and the kinds of things he can and should be posting about. I explained that by giving away free pieces of information he will naturally draw a crowd to his page because he will be providing information to them that is helpful and timely. I suggested that he take the questions he asks most and turns them into posts and that he should decide upon a posting schedule and stick to that faithfully so as not to give the impression to potential clients that he does not finish what he starts. He is just getting his business off the ground and thankfully he sees the benefit of utilizing social media, at least Facebook, to reach out to prospects and clients alike. One thing I was sure to review with him, as a newbie social user, was the insights page. As a new business user to Facebook, he didn’t even know that this existed. His eyes were as wide as saucers as I reviewed everything from page summary information showing engagements, likes and followers to how to see the age and gender gap for his followers as he adds them. I could smell the smoke as his brain began churning over how he would use this great tool. He began formulating how and when he would incorporate the details revealed here to maximize the ROI for the least amount of time away from his business. As a new business he wears many hats so he doesn’t have an abundance of time to spend trolling the internet for information. Things I take for granted like looking to similar industry pages for ideas and following partners and clients will easily help fill in the gaps. He however, never thought to utilize the very tool he was trying to master to find what he needed. Cue the climax music because my message had hit home and the seeds of creativity had definitely began to root. I did my job. Like my friend, for anyone just jumping in to this stuff, it can be overwhelming. Not knowing the tools you have at your fingertips that are designed to help you better understand your audience make up, days and times that your page is visited and even the types of posts that work best can be a huge disadvantage. The insights are available just like Google Analytics to help you dissect what you are sharing, to whom, when and in what medium it is being presented. You might get lucky and just have a knack for knowing what to put out there or perhaps your product sells itself and people just can’t get enough of it. That is possible but more than likely you will need all the help you can get to understand how to get the attention of the people you look to serve. If you aren’t utilizing Analytics for Facebook, take some time to review where you stand. It might just give you the insight you need to get a leg up on your competition.
I have been using Google Analytics for some time now, albeit at a very basic level out of a lack of deep diving requirements until this year. I have spent a tremendous amount of time recently learning about Google Analytics (GA) and how I can better use it to help our marketing efforts which are now much more focused on the sales team and our very unique sales process. Now that my team has aquired some new Yoda’s with a clear focus and a much more outlined budget it is important to be able to follow the efforts we are implementing going forward. This as our marketing consultant just walked in the door! I found a very neat resource within Google Analytics that is super helpful to myself as I manage several GA accounts for our clients.
The items that I report on for all my clients are pretty much the same. Each month when I do my reporting, I painstakingly pull up every single report one by one from the left navigation fields. This takes time and I’m always looking for a better way to save some time given the fact that I haven’t even set up the dashboard to my liking because I have many projects going at the same time. Today I took the time to sit down and put all the reports I use onto my dashboard. Yes this took some time but it was worth it. Now, since I have done all this learning lately about Analytics and Webmaster Tools I am always poking around at the extraneous widgets and gadgets that I could be using to see what they do. Today I found the SHARE option. It’s located at the top of the dashboard above your selected reports:
I am not quite sure yet what Share Object does because when I clicked on it the option just disappeared from the list. The Share in Solutions Gallery once shared, allows other users to find it in the Solutions Gallery and implement the same configuration. This is for the masses. I however, just needed a simpler solution. I chose Share template link option. This produces a pops up box with the link to your dashboard. It does not share your data, just the set up of your dashboard at that moment that you created the link:
You put this link into an email and you can send it to anyone you like who uses analytics. I used my work email and sent it to myself to use and I’ll tell you why this was so valuable. When I opened the link that I sent to myself I had to fill in two pieces of information:
I had to select the view (account dashboard) that I wanted to apply it to from the drop down then had to give it a name. Once you hit create GA applies that template with the name you created to your account dashboard. This is AWESOME! Keep in mind that whatever account you are logged into when you hit the link will be the account that gets the custom dashboard. Can you say timesaver?
As I learn more and more about GA I will be certain to share since I find GA and Webmaster Tools to be very confusing and way too deep for me to have mastered. You’d have to do analytics full time to have a handle on it fully. Now that I have scratched the surface it’s like a personal mission to become the Yoda of GA so I can use the force to the best of my ability.