The Social MEDIA TRIFLE

Taking it on one spoonful at a time!


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5 Things I love about the new LinkedIn set up

linkedinIf you haven’t seen it yet, LinkedIn has a brand new look! The new layout is closer to what we are accustomed to seeing in our use of sites like Facebook and Twitter. The old layout was what I would consider choppy and a bit distracting.  Ad’s and suggestions consumed a large portion of the pages and quite frankly derailed a users focus to the point of coming up for air an hour later wondering what it is you came for and what you actually accomplished.

The new layout makes visual sense and seemingly has a much better flow.  The annoying ads and suggested contacts are now in one place.  Now I come and actually achieve what I set out to get done.   Five of the the new layout features that I really like include:

  • “Always on top” Navigational menu at the top menu bar.  This menu doesn’t disappear if you cease to hover over it and sub menus don’t just pop up.
  • Improved navigational set up making it easier to see and search your network.
  • Clear count of your connections.  The old layout of the network connections page didn’t list how many connections you had not to mention you had to keep turning the page for the next 10 people.  The new layout is a continuous scrolling list that make it easy to find someone, message them or disconnect from them.
  • The job list for the companies you follow and for the preferences you set up are easy to see, change and save.  Also, the “Post a job” feature is in a place where it finally makes sense.
  • All of the notifications are easy to see, respond to when YOU want to respond to them instead of taking up real estate on the side bar of your profile page.

Long story short is that I approve of the new layout.  I find it easy to navigate around and it is inviting.  It takes your mind off the choppiness of the layout and puts it on finding what you came for.  Bravo LinkedIn.  It’s about time you caught up with the times.


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Practice Makes Perfect

Recently we have been working on a video that will be shown to our new hire employees.  This is a big undertaking and involves many people within the organization.  Producing a video is a time consuming project that takes quite a bit of organization and cooperation to complete.  This is a project that really shouldn’t be thrown together in an afternoon.  As we are finding out the 5 P’s really do apply to creating a quality, well organized video.  As you may be aware, the 5 P’s are:

  • Prior
  • Planning
  • Prevents
  • Poor
  • Performance

Everyone has a different way to get ready to record a video.  Some people like to have notes handy. Other people need every word on cue cards and some people prepare while rehearsing in the mirror.  The point here is that you need to prepare and give a significant amount of thought to what you are about to put together.  Here is a helpful article with some great tips to help get you started.

 

 


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Not So Spam-tastic!

According to Wikipedia, spam is nothing more than junk mail sent via email which is unsolicited and many times unwanted.  Sending unsolicited email is nothing new to marketers, it’s just a new format designed to try and elicit new sales and net new business.  If you are anything like me, you pretty much hate the influx of strange emails.  I go so far as to set up email filters for the really annoying ones that pulls it out of my inbox and into my trash before I can even lay eyes on it.  I have enough to do without worrying about spending time reading email for products and “solutions” that I have no intention of buying.  Although I can spot spam a million miles away, not everyone can and that can be very dangerous to your pocketbook since some of these criminals sending such emails are cunning and very convincing!  Here are a few tips for recognizing and handling email spam and those sending them.

surf-safe


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Are You Missing Out on 82%?

Social Media is an ever evolving tool for business. Keeping up can be challenging but not as challenging as not participating at all. Are you using social media as part of your business plan? If you are then you know how much work it can be. The work it takes to engage your clients socially is absolutely worth it if you do it right and are consistent, responsive and playing in the right arena for your target audience. If you aren’t using social media, why not? If you are looking for a good place to find and engage with prospects, overlooking social sites is a big mistake. Here are some of the top reasons NOT to pass up social media as a business tool and some do’s and don’t s when using it.

why-use-social


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Five Friday Fun Facts

computer tricksSometimes you just have to share quirky things.  There are a few computer keyboard tricks that well, just amuse me.  This knowledge has been out there for a while but since it’s Friday we’ll keep it light and fun.

  • Fun fact #1- By hitting “CONTROL + ALT + one of the arrow buttons= you can turn your computer screen sideways or upside down.  Good prank on April Fools Day or just as a fun shenanigan on a quiet day.
  • Fun fact #2- By hitting the Windows button + TAB = you switch between windows.
  • Fun Fact #3- By hitting Ctrl + Plus= it magnifies the window you’re currently in which is good for those of us progressing in age
  • Fun Fact #4- Pressing Windows button + Space bar= If you need to take a quick glimpse at your desktop
  • Fun Fact #5- Press Shift + Win + Left/Right Arrow= if you are using multiple monitors, this moves a window in the right monitor to the left monitor, and vice versa.

FYI:  as a side note, if you use any of the screen tilting options and your computer times out while the screen is upside down or sideways, you can’t right the ship so to speak before logging back in.  Logging in will be challenging since your mouse movement is also backwards.  A fun trick but I wouldn’t leave that poor person alone for too long because they’ll go crazy trying to figure it out!

So, there you have it.  A few quirky little tricks that probably took up too much work time sharing but sometimes you just have to have fun and share the wealth.  Happy Friday!


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GIF-tastic!

GiftasticThere are some people on twitter who are animation power users.  Every Tweet and blog that get published include fun little snippets of animation that skyrocket their commentary and catch the eye of everyone in cyberspace who follows.  It’s a tactic that gets much attention and draws readers to follow, share and comment on.  If you’ve wondered how they insert those humorous and poignant animated snippets, wonder no more!

GIF’s are a relatively new feature on Twitter for 2016 that most assuredly catches the attention of many.  To some, these have always just been a picture file type that have their use in certain situations but mostly get ignored.  Not anymore.

GIF

Now, whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. If you’re looking for the perfect OMG or funny dance move to express exactly how you feel, just click the new GIF button. You can then search by keyword, or categories of reactions or whatever is appropriate.  The returned grouping leaves nothing out and gives you many options that will give your tweets the perfect touch.  If you have been looking for a new way to reach out and engage with your followers or attract new ones this is a great update that you should try out.

 

 


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What is Your Social Media Crisis Plan?

social media crisis If your business uses social media you are hopefully actively engaging clients on a regular basis.  This is a great way to increase visibility, share what you are up to and stay at the top of your clients minds.  Social media comes with its own set of risks. Negative content, such as bad customer reviews or unfavorable comments, may appear on your company’s social media sites. While social media allows a company to more directly interact with both existing and prospective clients, you should expect that customers can and will use your site to share positive experiences and also air grievances. It’s also important to be aware that incidents, especially negative ones, travel like wildfire and can be viewed globally in a very short amount of time which can potentially lead to disaster if not managed correctly.

Consistently monitoring the activity on your company’s social media sites is key. Devising a plan to respond to any positive or negative content to protect your company’s reputation should be at the top of your to-do list.  One step can be to have a social media policy in place in order to mitigate risks from within and to set boundaries for your employees.  Another critical step is to have a crisis plan to appropriately address feedback & comments that come from your customers which are posted on your sites.  Below is an action plan flowchart to help you determine what the right course of action might be depending on the situation.

If you have questions about social media use, policies or improving your social outreach, you can call the FBinsure main office at 508-824-8666 and speak to our Digital Experience Coordinator, Brenna Gimler or reach out through email: brenna@fbinsure.com

 

social crisis flowchart