I came across a situation recently that stopped me in my tracks. Not because I did not know that you should not do this but more so because I should share it with you. I take it for granted not to do stuff like this and have never done it, but,it’s worth mentioning nonetheless.
In this grand and sometimes complicated game of social media, it’s pretty much a given that all posts if they are not video, must have a picture included. There are many reasons for this, most of which have to do with wow factor, intrigue and attention grabbing. Since we began using the internet to engage with our clients we have evolved from the basic posts to GIF’s and graphic attachments as a device to make us louder in the deafening and level playing field known as the Internet. Not everyone jumped on board right away so some were late to the game and a little behind the eight ball in learning the do’s and don’ts of social etiquette. It’s pretty much how we as humans learn.
When it comes to utilizing pictures with your posts for your business or even selecting pictures to use on your website you should use pictures that help to clearly convey what it is exactly that you do. We sell auto insurance and when we post about auto insurance we use pictures of cars. When we talk about benefits we use pictures of happy families and if it’s a blog about wedding insurance we use pictures of wedding rings, a bride and groom or something that makes sense. People understand what we do when they come to our website in part because we use the right pictures to help convey the message. Everyone wants to stand out on the Internet over the masses of others doing the exact same thing we are doing. If we don’t should louder than the the rest we won’t be as likely to catch the eye of prospects.
NOT using the right pictures can be a big problem especially in the insurance industry when it comes to taking out a new policy for your business. You want to stand out but you should do so in the right way and for the right thing. If insurance companies need to research you before they insure your company they will go to your website & your social media pages. This will help them decide if you are a risk they can or want to insure. For example, if you build buildings then you shouldn’t have much trouble clearly and accurately conveying what you do. Use pictures of buildings in all stages of the construction process. IF however your business makes decorative pieces that adorn a building or a marine vessel, such as gold pull handles or maybe even dental molding or you make hub caps for luxury vehicles, the photos you use on your website should clearly show those items and not the product they accessorize. If the insurance company cannot tell what exactly you do or is confused by what you say and depict that you do, you may find yourself in a pickle when trying to get your insurance bound.
If you aren’t sure about how you are portraying yourself, ask someone who isn’t in the business or give your agent or one of our FBinsure Risk Advisors a call for help