Social Media is an ever evolving tool for business. Keeping up can be challenging but not as challenging as not participating at all. Are you using social media as part of your business plan? If you are then you know how much work it can be. The work it takes to engage your clients socially is absolutely worth it if you do it right and are consistent, responsive and playing in the right arena for your target audience. If you aren’t using social media, why not? If you are looking for a good place to find and engage with prospects, overlooking social sites is a big mistake. Here are some of the top reasons NOT to pass up social media as a business tool and some do’s and don’t s when using it.