- Read other blogs. You’ll learn from others’ successes (and mistakes) and sharpen your own skills in the process.
- Always keep your audience in mind and write content for them, not for you.
- Try to offer a unique opinion or point of view. No one will have a reason to read your blog if your content is similar to other articles they can find online.
- Avoid overtly plugging your products or services. Instead, discuss trends, offer expertise, or provide your insight on recent news.
- Include statistics and links to other resources or blogs (assigning appropriate credit) to give more credibility to your blog.
- Make sure your content is easy to read. Online, people don’t spend much time on one page, so it is important that your content is easy to digest. Don’t write in long blocks of text. Instead, use bullets, numbered lists, subheadings, bold and italics and short paragraphs.
- Spend time on each headline. Make your headlines worthy of the great content you write. Also, keep your headlines searchable by including relevant keywords about the blog post topic.
Always proofread your blogs. If possible, have someone else review them as well, to check for typos and to make sure it reads well. For more information on blogging or social media management you can reach me here on LinkedIn through messaging entitled social media inquiry, via email firstname.lastname@example.org or on Twitter @Brennagimler