I don’t usually listen to a lot of podcasts because I always think that my multitasking skills are inclusive of listening and working at the same time. That would be inaccurate because I sadly can do other types of multitasking as long as it does not include listening to anything important, music excluded. I did recently meaning today, listen to the “hot-off-the-press” podcast from Social Media Examiner. This is one that you should not miss if you have a social media presence. As a society we tend to put plans in place due to something bad that has already happened. Reactionary Proactivity as I like to call it. Many of these types of measures are great going forward because we are super prepared should it happen again. We don’t always take the time to research the “what if’s” let alone have a disaster plan for them.
This particular podcast had to do with the disappearance of the Facebook page belonging to Social Media Examiner, a VERY prominent social media and marketing company if you aren’t already familiar with them. I liken them to the God’s of social media. If I have questions I usually start my search there because they have covered it all over the years and they employ and engage with the best in the social world.
Their Facebook page disappeared. They did nothing wrong, made no mistakes, in fact it was a Sunday when it happened and thankfully their team pays attention most every day including weekends. The process involved many posts to personal pages, many discussions, form submissions and telephone calls. Most of which were not responded to by Facebook in what I would deem anywhere near a respectable time frame. Long story short, it took two days to determine that their page was not the only one effected and it just went “invisible”. How does that even happen may remain the greatest mystery of all time. What I did learn were a few things that any social media manager should know and do to preempt such a situation. This would be somewhat of a social disaster recovery plan. Here were my takeaways:
- Document your Facebook advertising account if you have one
- Document your facebook account number
- Look into and consider signing up for Facebook Business Manager
- If it happens
- DO NOT PANIC
- Be patient but dilligent in being the “squeaky wheel” since the Facebook staff may be limited in dealing with the possibly unlimited problems at that current time.
- Get all your admins on board immediately and delegate responsibilities
- Have a daily plan for slowly escalating you issue up the Facebook chain of command
- Do NOT rely on just one contact to resolve your problem. Enlist as many people as needed to keep the focus on your issue. One of the most important things I heard in this podcast was from Michael Stelzner, CEO Social Media Examiner: “if you lose your page, you lose your audience”. No truer words were ever uttered.
- Engage your community
- Leverage your networks and the networks of connections who may have better connections than you within the Facebook family.
Take the time to prepare yourself against a situation like this. There were other takeaways in this broadcast. You should also take the time to listen to this podcast as there are resources that Michael Stelzner cites that are worthy of noting down.