In the world of science, a Flashpoint is the lowest temperature at which a given liquid will ignite. There are two basic types of flash point measurements: open cup and closed cup. In open cup devices the sample is contained in an open cup which is heated, and at intervals a flame is brought over the surface. In closed cup testers the samples are in the cups which are sealed with a lid through which the ignition source can be introduced.
In social media a Flashpoint can be considered the point at which your follower engagement takes off. What is the catalyst that you can employ to drive engagement? Video? Graphics? SME interviews? Podcasts? What medium are you using to get people talking? Is it working? Have you compared yourself to your competitors and what are they doing better than you? Perhaps you should add another resource to your social arsenal such as this relatively new posting feature on LinkedIn. Content is key as @RyanHanley_com will tell you any day of the week. What you need to then ask yourself is: are you measuring engagement or randomly pushing out material? Do you actually know what your Flashpoint is? If not, why? If you don’t have one, be bold and brave and try something new because success comes through failure.