Social media is probably a bit second nature to me at this point. I have managed it for a long time in relation to its inception and introduction to the great internet. One of the things I like most about it is that there is a lot of freedom in connecting with people and engaging new followers. The options of what you can share are limited seemingly only by your imagination. With some creativity, willing participants and moderate effort you can create amazing and compelling collateral that will be shared, re-tweeted, commented on and liked by many. Everyone wants you to share their information from vendors, partners and colleagues which keeps your asset vault chock full. As with any endeavor we take on there are the basics we must adhere to that are rooted to those lessons we learned back on the swingset at recess.
Always try to make new friends. Having moved many times in my life, I heard this often which may have contributed to my outgoing nature. There are a few basic rules learned back in elementary school that can guide our online interactions as we are share material and try to shout above the loudest voice on the internet. In your effort to be a thought leader in the pool of knowledge that keeps getting more and more crowded you must always be on the lookout for who you aren’t reaching. What groups can you reach out to and how? When would be the best time / day to connect and what nuggets of knowledge are the right ones to cast into the pool to gain the attention of those you seek to make a connection with. This is something that should always be top of mind.
You have to share. Give to get which simply translates to the basic fact that in order to have others share your material, you must be willing to share theirs just as often. No one likes the used car salesman who is obviously only interested in getting in your pocketbook but the guy who doesn’t hover, answers the questions you ask of him and takes you for as many test drives that you want is usually the guy who gets the business. WHY? Because it isn’t all about him. Share and you will get noticed.
No one likes a potty mouth. Period. Be professional and courteous in every word you write and take great care to read what you share. What you share is a reflection of you regardless of whether or not you actually wrote the words. This is not rocket science but the principals and guidelines are important. Follow the basics and you can achieve great things.