Having just read an article that discusses in part the need to make sure that we use the right platforms and medium for our social engagement, got me thinking about how we also need to make sure we have a team. I started my social media professional career alone. Back then it was relatively simple and people were still investigating what all the fuss was about. Since then things have changed, social platforms have evolved and everything is connected. As business’ grow, so too do the means by which they engage their customers, followers and connections. It is not enough to post something once per week on Facebook. If you want to be the “Web MD” of your industry it takes collaboration. One person cannot do the job needed to be done alone because social media is just too vast to provide enough content to satisfy the masses.
To truly make the machine do what you want it to do and engage customers to read, share, follow and comment you must dig deep and expand the boundaries and limitation of the product and services that you offer. Simply put, it takes a team. What kind of team?
- Start with your sales team. They interact with clients all day every day. They can feed you thoughts for the day, how to’s or industry pain points which can be addressed in blog posts or even pictorially.
- Management can share success stories, initiatives and promotions that can be conveyed on all platforms to generate interest and discussion.
- Account Managers can share the FAQ’s that they answer day in and day out. These can be blogs, or newsletter articles or even framed and put on the office walls.
- Customers can share their thoughts about what they may not understand about your product or perhaps things that they have learned that can be shared.
- Partners & vendors that you work with can provide valuable information that can be conveyed as an adjunct “nugget” that you share by using the tools that make it easy to share in multiple places with one click of a mouse.
We need to engage within in order to engage others. Rome wasn’t built in a day and definitely not by one person. Everyone has their own jobs to do which they are given a paycheck for. These are the people that I find have the most brilliance as I call it. They have interactions through experiences that are all different perspectives within the same arena. By utilizing these internal resources for the wealth of information they can provide to you and by paying attention and asking good questions you will find that your knowledge pool never dries up.