I always teach people that one of the first things they should do when setting up a social media presence that they should like their vendors, partners and corporate clients. This group is what is known as industry peers and are one of the greatest resources you will have as you bring your message to your target audience. They will be the group you get the most help from when you are wondering what in creation you will post about today. This group is like sitting in a room full of people with great ideas who are just shouting them out into the ever growing stream known as your newsfeed. They are just begging you to share their information, and you should. Why? Because it’s just like your parents told you when you were little. Share and share alike. If you share then other people are inclined to share with you as well.
Maybe you are now saying to yourself, “self, I don’t care if they share my stuff” so it doesn’t matter anyway. Uhm..YES you do! You do because each time someone shares your post or blog or infographic it’s like being on the Jumbotron at The Fleet Center instead of just talking to the people around you in the nosebleed section. Your message instantly goes out to all of their followers which is how you organically grow your faithful readers provided of course that you are sharing valuable content with them. It happens one Like at a time. It can also be likened to attending a networking event where the host takes you around the room and systematically introduces you to many of the guests. These efforts open the door that would have been much harder to open alone.
Now this alone will not rocket you to fame or instant sales success but it isn’t about that. It’s about developing relationships. It’s about investing the time where time is best used and gains the most ROI. One hand washes the other in this game of social prowess and you too must do your due diligence in order to keep yourself in good standing with those who are willing to share your message. This post is a spark of thoughts based on another post I just read that discusses the specific things you can do to maintain these relationships. Nothing is ever truly free and everything takes work, something this upcoming generation may need more of an understanding about. That fact aside, get to know who your industry peers and resources well. Make friends with these groups and be a regular contributor to their communications. This will be an effort that does not go unnoticed and will come back ten fold.