This week my thoughts have drifted to whether or not we have our own unique thoughts when it comes to social media or if we are just minions regurgitating someone else’s content just to post something. Everyone does it. We re-tweet, share posts, follow, copy and shrink links to blog posts written (or so we think) by someone else etc. Have we said all that is possible about social media as we tried to navigate the tumultuous land map to find the right platform, the right topics to the right prospects and clients? It seems that there are lots of daily posts shared by many organizations, but how many are truly unique at this point. Even Mashable has changed what it shares to what seems to be information about everything else BUT social media for the most part. Have we reached the end of things to dissect and share and talk about? Perhaps. Have we lost our interest in creating new and unique content over topics that have been mulled over 1000 times before by just about as many “experts” on social media? This is something that the NEW breed of social experts would be well advised to discuss. I mean how many times can you discuss Google’s algorithm methodology or how to share information between Twitter, Facebook and Instagram? Do we really need another blog about content creation or should we write about something that actually takes a little more work like the seasonal change in ROI of social media and how it relates to job security? That’s a rather deep topic that I am not prepared to take on in this blog, however, it is the thought that has crossed my mind on more than one recent occasion. We have to be able to constantly offer unique information that hasn’t been vomited out incessantly by the individuals that belong to an age where responsibility is a foreign topic, motivation does not come from within but must be injected forcibly by those of us from a different time and where entitlement is interwoven within the DNA makeup of the masses like a new mutation. Are we about to recreate social media into one big regurgitation? Perhaps.