Recently I wrote about Hootlet which is a nifty little tool for Hootsuite users which can be likened to the Pinterest “Pin It” button. It allows the user to automatically schedule or post something via their Hootsuite account. Now I reiterate that you must first have a Hootsuite account simply because it could possibly be the detail that in your earnst to try it out, that gets overlooked. I love the Hootlet plug in and just recently noticed another fancy little tool that can be quite helpful to those of us using Twitter.
When you perform an internet search, (in the example below I am using Google Chrome and it seems to be a Chrome tool versus Internet Explorer) you are most likely familiar with the proverbial list of results that are returned to you that lead you in a multitude of directions that can dangerously become a vortex in your day. There is a new little feature that Hootsuite has initiated for internet searches. On the right side of your screen, appearing to be attached to your scrollbar, is the Hootsuite owl icon. This clever tool is a window to the Twitterverse for the same term(s) which you are “googling”.
When you click on the icon, it opens up a window and allows you to see who is talking about, commenting on a specific term.
This tool allows you to see the tweet and reply or retweet as well as adding the stream to an existing tab or as a new tab to your Hootsuite dashboard. All of this can now be done right from your browser to your Twitter account?! Are you kidding me?! This is awesome for a few reasons:
- It eliminates many steps in keeping your Twitter followers satiated for information
- It allows you to multitask much better
- It allows you to stay on top of what is happening on Twitter possibly providing you with a topic of conversation that should not be missed
I do like that the tool is expandable and retractable upon request. This is good because if you are focused on finding something in particular you can leave it closed and not be distracted from your current tasks. A second reason I like this tool is that if you leave it open and enter in another search term in your browser, the tool follows suite and returns all findings for the new term. LOVE IT!
Social media is ever changing and upgrading based on users needs, experience and feedback. Some things are great and others not so much. Either way, it won’t be the same tomorrow as it is today but neither are we. If we don’t follow trends and adapt to what the world is looking for and learn how to use it then we might as well pack up shop and call it a day.
My vote for this one: A