As I’m wondering what my next post will be, and some weeks it is a struggle, I had an experience that made it crystal clear. I got one of many emails offering an e-book of resources that I can use in my job. Probably full of things I have already read about or use, however, you never know what you don’t know until you stumble upon it right?
So I am intrigued by this potential resource that might hold the key to bigger and better things. It is published by someone who I have no real knowledge of, do not follow on any social sites but who comes recommended by a trusted source in the industry. OK, I’ll bite. I decide I should have this resource. I hit the button that most likely will send an even more alarming amount of spam that I’ll never read or even have the time to get to, to my inbox. *SIGH* , all part of my role and part of staying current and keeping the vultures away from other members of my team. My sacrifice in “taking one for the team” I guess. I then signed up promptly as instructed and got the proverbial “Thank You” pop up box that said my download link will be sent via email promptly.
I did in fact receive the download link. I clicked the link and the download started followed almost immediately by another pop up notification informing me that the site I needed to get to was … da dah duh!!!!!!! UNAVAILABLE! That irked me. It irked me so much that I immediately “Un-Subscribed” from the site for further resources and updates. Now the person monitoring this resource is in my opinion, astute and concerned that his followers are happy. I immediately got an email from him profusely apologizing for the problem with an attachment of the e-book I wanted in the first place. He commented that he hoped I would re-subscribe and again apologized. He redeemed himself in my eyes and I was happy to re-subscribe right away.
The lesson here that I want to share is that if you are writing content, e-books, whitepapers and such useful material, have someone double check that your links or downloads are working properly. Although this person was able to salvage my attention and subscription he may not be so lucky if it happens to someone who isn’t so easy going and understanding. One of the easiest ways to lose your viewers is to talk a good talk and not have good follow through skills. So take care when putting out content that requires readers to sign up for more. Make sure everything is in order before you press the publish / send button.
What things have you experienced that made you want to “unsubscribe”?