The Social MEDIA TRIFLE

Taking it on one spoonful at a time!

Get yourself LinkedIn!

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Whether you know it or not, LinkedIn is the largest professional networking site in the world with more than 175 million users.  That is a lot of potential connections!  Will you connect with everyone?  Of course not!  Let’s be real.  You will however, with some moderate effort, connect with many people.  LinkedIn is a great resource for getting and staying connected with your clients, co-workers, vendors and even prospects.  It is a resource that puts your contact list at your fingertips and a digital representation of yourself out in cyberspace for the world to see.   I hear the same thing from people all the time when I talk about LinkedIn (and even social media in general) “I don’t have time”.  Unfortunately I don’t buy into this statement because it is an excuse.  Now, I don’t say this to be inconsiderate or rude, I say it because it is the truth.  LinkedIn takes about 9 minutes a week to maintain after you get your initial profile set up properly.  9 minutes!  Did you know that in 9 minutes EVERY DAY you manage to accomplish some or all of the following tasks

• Shave
• Eat
• Wash your hair
• Make a pot of coffee
• Get dressed
• Brush your teeth
• Put the dog out
• Take out the trash
• Put on your makeup
• Tie your tie
• Take a shower
• Plant a tree
• Wash your hands……  You get the point.

All of these tasks add up to more than an hour per day.  My thought is that if you have an hour per day to perform a  task that has become a habit then you can find 9 minutes per week to maintain your LinkedIn profile.  There are approximately a dozen parts to a complete profile and yes it takes some time to put the thought, keywords and details into these sections but once it’s done, your updates will be mostly limited to the things you want to share with your network, not the things you left out.   Take into consideration the following statistics before you decide NOT to update your LinkedIn profile:

  • 50% of LinkedIn users are Business Decision Makers
  • According to LinkedIn, you have a 40% greater chance for networking success with a completed profile
  • 2.8 Million companies have a presence on LinkedIn with a company page
  •  77% of users use LinkedIn to research companies
  • 44% of users say LinkedIn has increased their face-to-face effectiveness
  • 37.6% of users say they build new relationships with potential customers on LinkedIn
  • 27.9% of users generate identifiable business opportunities on LinkedIn

LinkedIn is a powerful business tool for anyone in the business world.  It is a resource that has eliminated many challenges and obstacles for growing your business and your connections.  The internet eliminated the challenges associated with demographics and LinkedIn has eliminated challenges such as gatekeepers and unavailable org charts.  With resources such as LinkedIn, business success is now focused less on the use of available such tools and more on the skills of those using them.  Need help getting your LinkedIn profile set up?  Email me at brenna@fbinsure.com

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Author: SteelMonarch1

Mother, Wife, runner, social butterfly & happy employee who has turned social media it into a passion, a job and an experience. I share what I know and what I learn about social media for business from the many networks I frequent with all of my followers so they may incorporate it into their world. I am always learning in this ever changing environment that never stops and enjoy the non stop pace probably because I don't either. Connect with me and we can share the path!

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