What I do for a living is a full time job. I manage the social media presence for a not-so-small insurance agency. There is a lot to do, read, share, write and post. You can really get caught up in the intricacies of keeping everything in order and continuing to find new material. One of the tools that I would really be lost without is Hootsuite. This is an online cloud based social media management tool that allows me to visually manage our sites at a glance. There are a few great things about Hootsuite worth mentioning.
- You can upload and link all of your social media sites to Hootsuite – This is great for at-a-glance viewing of where your posting gaps are and to monitor consistency of your posts.
- You can simultaneously post the same message to multiple sites with one click. Time savings!
- You can easily add pictures, video and attachments to posts – Makes for interesting, attractive and engaging posts.
- You can schedule posts. Set it and forget it. I like this option because I look very busy posting great content when I’m actually working on other projects.
- You can edit posts once they have been scheduled. One thing I hated before Hootsuite was that it was real-time and you could not edit the post if you had a typo
- You can comment, re-tweet and share posts from your home feeds right from Hootsuite. This saves time logging into each account and scrolling through your home pages one by one
- You can use the Analytics functions to gauge the impact that your posts are having and who you are reaching
- If you are an organizational freak of nature like myself, you can view your scheduled and past scheduled posts in calendar form
All of these features make something that could be very complicated and much more time-consuming much easier to manage. At the moment Hootsuite remains FREE (my favorite “F” word) to those who just need the basic functionality. FREE is always a good thing! Set up takes just a few minutes and then you are off and running. Keep in mind however, Hootsuite tracks the length of your posts like Twitter does and tries to keep them to 140 characters. For me this is a good thing because I am forced to get right to the point rather than risk losing my audience with too much fluff.