There are more than 200 social media sites out on the world wide web right now. This number grows every week adding to the choices that we have by which we connect with customers. It is very easy to bite off more than you can chew by trying to “do it all”. Doing it all can and most assuredly is overwhelming not to mention a motivational kill joy. When companies first consider social media, one of the big questions I encounter in almost every workshop or engagement is “what social media sites should I use”. The answer to this question is different for everyone. Why is that? Every company has it’s own personality, structure, set up and vibe. There is a way that each company engages with their customers that resonates and engages them. There is a style to what you do that is attractive to a certain client that works well for you. This “style” if you will is something that should be considered when choosing which social venues to use for your company. There are the big 6 that I stress as the foundation for a social presence. Facebook, Twitter, Google +, YouTube, LinkedIn and a blog. Then there are the others such as Foursquare, Pinterest, Instagram, Diggit, flikr, reddit, MySpace and many many more. How do you choose? My answer is start basic and then look at what makes sense. For example, if you are a business that hosts foot traffic I would recommend a Facebook page, a LinkedIn page and then a Foursquare account. Why? Because Foursquare is designed to give benefits for those who “check in” to your business. There are perks and rewards that you can offer to customers who come in regularly. For an insurance agency such as the one I work for, that does not work well because people don’t frequent our offices regularly. For a golf course however, this is a great idea because clients do visit often and may do so more frequently if you incent them with a discount for checking in a certain number of times. There are some sites such as Pinterest that although they have a more social feeling, if used creatively they can be a great engagement tool, not to mention people love pinning stuff to their boards. 😉 So as you dive into social media take a minute to look at how you do business and marry that to two things:
- One or more of the big 6 (don’t take them all on!)
- The time you are willing to invest in keeping up with them.
I will advise that starting a social presence and then quitting is the WORST thing you can do. The non verbal here is that you are a quitter and don’t follow through. Do you really want your customers to think that or tell other potential clients that? I don’t think so. So again, start with just one and as time allows add the sites that make sense for you.